Richard Banfield

Richard Banfield

CEO and Co-Founder

Fresh Tilled Soil

Richard is a the CEO and co-founder of Fresh Tilled Soil. After completing a degree in Biology, Richard was attracted to the world of web tech and worked his way up the digital food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. He was in the thick of it during the dot-com years, co-founding Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP). Under Richard’s leadership Fresh Tilled Soil has delivered digital product design, product strategy, and workshops to 700+ clients across the world. His colorful life experience includes being an officer in the army and being a dive master on the remote Islamic Republic of the Comoros.

Richard is a mentor at several incubators and accelerators as well as Advisor and lecturer at the Startup Institute. Richard recently published two books. Design Leadership is his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax. He is currently working on a third book entitled Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams (due out in May 2017).